So Just What Is Product Marketing? 
Geschrieben von: Dennis Shiao   
Donnerstag, den 03. Mai 2012 um 15:05 Uhr

Introduction

Riding up a ski lift with a buddy of mine, we got to talking about our jobs. He asked the question, “so just what is product marketing?” I unleashed a number of overused terms, such as “positioning,” “messaging,” and “go to market strategy,” at which point my buddy’s

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